We are excited to announce West Michigan Rubber & Supply has completed its corporate name change to Exotic Automation.

As you may remember, West Michigan Rubber & Supply was acquired by Exotic Automation in October 2025. The acquisition allowed us to significantly broaden our product portfolio, enhance our service levels and expand our geographic presence.

A few of the highlights since the acquisition include...

• Our Muskegon store was renovated and now offers more in-stock products and demos
• Became a Distributor for Parker Hydraulics & Pneumatics, SKF, Destaco, ACE Controls, Deublin, Perma and more! 
• Gained Access to over $25 Million in In-Stock Inventory
• All orders received by 4:00pm EST now ship same day