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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Parker Pneumatic Division Video Library

May 14, 2024

Parker’s Pneumatic Division has created a dedicated video library, consisting of videos such as a pneumatic system overview to product specific content. Check it out here.

The History of Air Compressors

May 14, 2024

Did you know? Air compressors date back nearly 4,000 years ago when our ancestors started using bellows to supply the oxygen they needed for primitive metallurgy. Compressed air was used

Exotic Opens New Store in Kalamazoo

May 14, 2024

We are proud to announce the opening of our 19th location in Kalamazoo, MI! Our newest Bond Fluidaire Industrial Contractor Supply Store will provide custom made hose assemblies while you

Register Today for The Motion & Control Summit!

May 14, 2024

Join us for the 2024 Motion & Control Summit & Expo, held June 13th & 14th at our New Hudson Facility. The event will feature a 20-booth Expo hall, 2-Days

Customer Appreciation Week

Customer Appreciation Week Starts Today!

April 29, 2024

Exotic is hosting ParkerStore Customer Appreciation Week, April 29th – May 3rd. Starting today, stop by any of our stores for complimentary hot dogs and to scratch off our ParkerStore Lottery Ticket

Lebanon Outside

Join Us for Our Lebanon Open House!

April 29, 2024

You’re Invited! Join us for our Lebanon Open House for product demos, giveaways and lunch catered from Jawbone BBQ. Plus enter to win a Bose Soundlink Speaker! RSVP Here

Humphrey-Media-Valves

What are Aggressive Media Valves?

April 18, 2024

Aggressive media valves are inert solenoid valves that handle corrosive or abrasive liquids and gases. They must be compatible to withstand the harsh nature of different media repeatedly for long periods, while

Parker Virtual Engineer Online Tool

April 18, 2024

Parker’s Virtual Engineer is an innovative design tool for linear motion applications in automation. Check it out today to easily size and select the correct type of pneumatic and electric linear

AISTech NL

Visit us at the AISTech Iron & Steel Conference

April 18, 2024

Exotic Automation & Supply will be exhibiting at booth #2909 at this year’s AISTech Iron & Steel Conference held May 6th – May 8th in Columbus, OH. Interested in attending?

Customer Appreciation Week NL

Customer Appreciation Week is April 29th – May 3rd

April 18, 2024

ParkerStore Customer Appreciation Week is Almost Here! Join us Monday, April 29th – Friday, May 3rd at any of our ParkerStores for Customer Appreciation Week! Enjoy complimentary hot dogs and

Engineering-1

Meet Our Engineering Department

April 18, 2024

Meet our talented Engineering Team! Each day Exotic’s Engineering Team designs, builds, tests & delivers custom engineered systems. They provide industrial fluid power solutions for everything from large complex manufacturing centers

Enerpac-HP

New SC-Series Battery Powered Hydraulic Pump

March 13, 2024

Enerpac’s new SC-Series Cordless Battery Pump is compact, lightweight, and precise. It gives hydraulic tool users the power to do more in confined areas and is free from extension cords, air