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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Mark Your Calendars – 2020 Technical Roadshow!

July 23, 2020

Our Product Managers are on the road to meet with you! Representatives from a variety of divisions will be hosting product demonstrations and assisting with application questions from 9:00am to 4:00pm. Proper

Exotic Automation & Supply Announces Technical Product Roadshow Line-up

July 21, 2020

Exotic Automation & Supply, a premier Parker Hannifin distributor, announced today the company’s Product Management Team will touring their ParkerStores to meet with customers and assist with application & project

Follow us on Social Media for a Chance to Win $50!

July 21, 2020

Want to win a $50 American Express gift card? We’re giving away one each month for the rest of the year! Just follow us on Facebook, Twitter, Instagram or LinkedIn and

Safely Cut Chain Faster with More Precision

July 21, 2020

When it comes to cutting chains, the Enerpac Chain Cutter is the right tool that makes all the difference. Enerpac’s chain cutters cut chain links behind an enclosed, transparent safety

Baldwin Filtration for Heavy-Duty Construction Equipment

July 21, 2020

No matter how hard the job or how tough the conditions, Baldwin will make sure you can get the job done on time. With an in depth understanding of the

SKF & Lincoln Lubrication Solutions

July 14, 2020

SKF is well known for providing the most complete portfolio of lubrication management systems on the market. Exotic Automation & Supply offers SKF & Lincoln lubrication systems for oil &

Register for our Upcoming Webinars!

July 14, 2020

Tuesday, July 21st @ 10:00am Basics of Hydraulic FiltrationFluids should always be filtered before being put to use. Proper filtration during use is critical to avoid costly contamination problems and will

New Lightweight Air Hydraulic Torque Wrench Pump

June 22, 2020

The Enerpac LAT Lightweight Air Hydraulic Torque Wrench Pump is a compact, durable pump for hydraulic high torque wrench applications in tight spaces that are harder to access with larger

Industrial Gas Springs for Futuristic Concept SUV

June 22, 2020

An automotive engineering firm was tasked to redesign an SUV into a futuristic concept for the annual automotive show. Gull wing doors were part of the concept which required 2

Parker SensoNODE Condition Monitoring

June 22, 2020

Traditional, line-of-sight gauges are a thing of the past! Parker SensoNODE combines remote sensor monitoring and bluetooth smart technology to provide you with instant data readings in the palm of

New Functionality Added to Parker’s PTS App

June 22, 2020

The PTS Mobile App released a new function which allows users to create serialized asset records on-the-go. The new create capability works with previously printed labels or asset tags with

Register for our Upcoming Webinars!

June 22, 2020

Tuesday, June 23rd @ 10:00amCollaborative Robots for Workplace AutomationCollaborative robots, or cobots, are becoming more and more prevalent in the automation landscape. Learn how they can help you increase productivity