New Electric & Diesel Powered Power Packs from Enerpac! These units are designed to supply hydraulic flow to Enerpac portable machine tools, including flange facing machines, clamshell cutters, hot tapping machines and decommissioning tools. Check out the new product offering which consists of two electric and two diesel powered models.
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Check out Parker’s Pneumatic E-Tools Portal which consists of helpful part look-up tools, sizing and selection tools, videos, CAD files, online calculators & more!
Freeland is May’s ParkerStore of the Month! All purchases you make at our Freeland ParkerStore in the month of May will enter you to win a $100 Visa gift card. There is no order minimum or limit to the number of entries and the winner will be announced on Wednesday, June 1st.
Meet Scott Dunckel, Our Freeland Store Representative:
Scott has been Freeland’s Counter Sales Rep for over 5 years! He enjoys working with the Freeland branch team and helping support Freeland’s manufacturing base. He sees a variety of customers from a diverse range of industries each day. In his spare time, he enjoys training his four Havanese dogs. Stop by the Freeland store to see Scott today!
ParkerStore of the Month Schedule:
January: Lansing, MI
February: Jackson, MI
March: Ann Arbor, MI
April: Flint, MI
May: Freeland, MI
June: Indianapolis, IN
July: Livonia, MI
August: New Hudson, MI
September: Taylor, MI
October: Noblesville, IN
November: Shelby Township, MI
December: Rochester, MI
Exotic Automation & Supply Announces Rebrand of Sidener Hydraulic Safety Valves to Control Reliable Hydraulic Safety Valves
Exotic Automation & Supply, a premier fluid power distributor with 13 locations across Michigan & Indiana, announced today the rebrand of their line of Sidener Hydraulic Safety Valves to Control Reliable Hydraulic Safety Valves. The new name describes the design purpose; to protect personnel and tooling and to establish safe zones in hydraulic applications with redundant, fail-to-safe control valves.
Since 2006, Control Reliable Hydraulic Safety Valves (formally Sidener Hydraulic Safety Valves) have incorporated the latest technologies and leveraged the latest safety standards to help machines run safer with increased productivity. The valves offer redundant, control reliable solenoid valves which permit the use of “Alternative Methods” according to the lockout/tagout standard. Cat 3 PLd configurations are redundant so if there is a failure to one channel, the second channel will reliably perform the safety function.
The company offers a wide range of valves from lockout/tagout valves to control reliable redundant valves.
“Control Reliable Hydraulic Safety Valves are seen on hundreds of applications throughout the United States where hydraulic safety is a concern.” Steve Orlando, Vice President of Sales & Marketing said. “Our customers gravitate towards these valves because they are proven to help keep employees safe when entering hazardous areas.”
The valves will be on display at Exotic Automation & Supply’s booth at this week’s AISTech Iron & Steel Conference in Pittsburgh, Pennsylvania. The conference is held May 16th-18th
“Our Safety Valve Product Managers will be on-site at this week’s AISTech Iron & Steel Conference to demonstrate the valves and answer any questions.” Steve Phillips, Sales Director said. “If you are unable to attend the show, we’ve set up a vast distributor network for our Control Reliable Valves across the United States and Canada to help select the right valve for your application.”
For more information, please visit www.controlreliable.com or contact your local Control Reliable Hydraulic Safety Valve distributor; Exotic Automation & Supply, Wainbee, Triad Technologies, Air Hydro Power, Kundinger or PTS.

Meet Mike Dallas, Filtration Product Manager
January 20, 2026
Meet Mike Dallas, Exotic’s Filtration Product Manager! Filtering out air or fluid contaminates such as dust, viruses, mold and bacteria is more important than ever and Mike works daily to

Exciting Updates are Coming to Our Muskegon Location!
January 20, 2026
Exciting updates to our Muskegon ParkerStore are underway! We’re updating the store’s look while expanding inventory, creating a larger showroom and adding service capabilities. The store is open during construction

Place Orders Online!
January 20, 2026
Exotic’s online store makes placing new Parker Hannifin product orders & retrieving past order details a breeze! Count on our ecommerce store for: Access to your company’s exclusive pricing – the

Parker Non-Spill Quick Coupling Solutions
January 20, 2026
Parker flat-face quick couplings and no drip quick disconnects are designed to minimize spillage and air inclusion when connecting or disconnecting due to their flat face valves. Parker’s FEM series is

Parker Virtual Engineer Sizing & Selection Tool
January 20, 2026
Parker’s Virtual Engineer is designed to save valuable time, reduce cost and enhance accuracy while providing a thorough understanding of all product options for your pneumatic applications. Easily configure Parker’s pneumatic solutions, including arc

DESTACO Small Payload Robot Tooling
January 20, 2026
DESTACO has designed its Cobot Tooling Solutions for simplicity and ease of use with off-the-shelf availability via kits that feature all of the end-user selected accessories, along with the hardware

Happy Holidays!
December 16, 2025
From all of us at Exotic, we wish you joy, peace and happiness during this Holiday season and throughout the new year! Please note, Exotic will be closed on Wednesday, December 24th, Thursday,

Happy Thanksgiving from all of us at Exotic Automation & Supply!
November 11, 2025
This season and always, we are thankful for you and wish you and your family a Happy Thanksgiving! In observance of Thanksgiving, Exotic will be closed on Thursday, November 27th & Friday,

Have You Heard?
November 11, 2025
West Michigan Rubber is now part of the Exotic Automation & Supply family! Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels.

Clean Air Choices Made Easy
November 11, 2025
Select the correct air pollution control system! Almost every industrial process generates airborne particulate in the form of dry particles, fumes, vapors or mists. These contaminates can lead to an unsafe

Parker Electromechanical Solutions
November 11, 2025
Parker Hannifin offers a wide range of Electromechanical solutions designed to fit your applications. Whether your project demands miniature precision for groundbreaking technologies or large-scale functionality such as overhead gantries for

Optimizing Air Compressor Efficiency with Variable Speed Drives
November 11, 2025
Join us Thursday, November 13th from 2:00 – 3:00pm for a webinar hosted by Kaishan! This webinar explores how VFDs can enhance energy savings in compressed air systems. It also address