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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Conveyor Rollers

Looking for Custom Conveyor Rollers?

May 25, 2022

Exotic Automation & Supply produces custom conveyor wheels for a variety of applications! Whether your project requires urethane, rubber, plastic, polyurea or other material, we will work with you to find your best

Freeland-SOTM

Freeland is the ParkerStore of the Month

May 17, 2022

Freeland is May’s ParkerStore of the Month! All purchases you make at our Freeland ParkerStore in the month of May will enter you to win a $100 Visa gift card. There

We’ve Rebranded Our Line of Hydraulic Safety Valves

May 16, 2022

Exotic Automation & Supply Announces Rebrand of Sidener Hydraulic Safety Valves to Control Reliable Hydraulic Safety Valves Exotic Automation & Supply, a premier fluid power distributor with 13 locations across

TM Vision System

Built-In Vision Systems With Collaborative Robots

April 21, 2022

Techman Robot’s ability to see and interpret visual data into command prompts is one of the features that makes it a superior choice over traditional industrial robotics. TMVision is a built-in, vision system

Parker HyperChill

Check Out Parker’s Hyperchill Interactive Guide

April 21, 2022

Extremely compact and easy to use, Parker’s Hyperchill & Hyperchill Plus ensures an accurate control of water temperature. Each model is designed for safe and reliable operation in the most varied working

Parker PLP

Parker’s PLP Metal Push-to-Connect Fittings

April 21, 2022

Parker’s new Prestolok PLP Metal Push-to-Connect Fittings offer a wide variety of configurations, allowing you to find the perfect product to meet your needs. PLP Fittings Feature: • Stainless steel grab ring • Nickel-plated brass

Visit us at AISTech 2022

Visit Us At The 2022 AISTech Iron & Steel Conference!

April 21, 2022

Visit us at the 2022 AISTech Iron & Steel Conference, May 16-19 in Pittsburgh, Pennsylvania. We’ll be showcasing our Control Reliable Hydraulic Safety Valves and other safety products for the Steel industry. Can’t

Port Huron Store Opening Soon

Breaking News: We’re Coming to Port Huron!

April 21, 2022

We are excited to announce our 13th Retail Store located at 1182 Gratiot Blvd, Marysville, MI 48040 will open this summer! Our Port Huron Store will provide you with quick

Store of The Month Post

Flint is April’s ParkerStore of the Month

April 4, 2022

Flint is April’s ParkerStore of the Month! All purchases you make at our Flint ParkerStore in the month of April will enter you to win a $100 Visa gift card.

Dixon Cam & Groove

Dixon Cam & Groove Couplers

March 9, 2022

Dixon offers a wide variety of Cam and Groove Couplers to fit all of your applications! Precision machined to rigid tolerances and stainless pins will not rust or bind, providing

Automatic vs Manual Lubrication

Automatic vs. Manual Lubrication

March 9, 2022

Reduce downtime & repair costs with SKF’s automatic lubrication systems! A lubricator is designed to automatically supply a small quantity of clean grease or oil to a lubrication point on a

Fluid Power Journal

Exotic is Featured in this Month’s Fluid Power Journal!

March 9, 2022

Exotic was featured in this month’s issue of the Fluid Power Journal. Read about what went into building the World’s Largest Hydraulic Power Unit here.