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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Store of the Month Jackson

Jackson is the ParkerStore of the Month!

February 17, 2022

Jackson is February’s ParkerStore of the Month! All purchases you make at our Jackson ParkerStore in the month of February will enter you to win a $100 Visa gift card.

Register Now for the Motion & Control Summit!

February 17, 2022

Registration is now open for the 2022 Motion & Control Summit, held March 23-24, 2022! The summit is free of charge and will be held virtually, so you can attend

omler-hammer

OMLER Sand Decoring Hammers

January 12, 2022

Looking for vibration-isolation pads? ACE Controls offers three different types all with the purpose of providing the best customized isolation technology. All are available as standard pads or custom shapes

ace vibration

ACE Controls Vibration-Isolation Pads

January 12, 2022

Looking for vibration-isolation pads? ACE Controls offers three different types all with the purpose of providing the best customized isolation technology. All are available as standard pads or custom shapes

quick couplings

How to Select the Correct Coupling for Your Application

January 12, 2022

Hydraulic quick couplings can be some of the most overlooked components in many applications. While selecting the proper couplings may seem like a task you wouldn’t need to think twice

data logger

Parker’s New Service Junior with Data Logger

January 12, 2022

Parker’s popular SensoControl Service Junior allows users to measure, display and store pressures. Now with an added Data Logger, the device integrates memory and a real time clock to record both current

Mark Your Calendars! MCS 2022

January 12, 2022

The 2nd Annual Motion & Control Summit will be held March 23-24, 2022! The summit is free of charge and will be held virtually, so you can attend from anywhere!

Newsletter - Store of The Month

Lansing is January’s ParkerStore of the Month!

January 5, 2022

This Month Only – Shop our Lansing ParkerStore for Your Chance to Win! All purchases you make at our Lansing ParkerStore in the month of January will enter you to

Holidays Newsletter

Happy Holidays

December 14, 2021

Wishing you peace & joy this holiday season and throughout the new year! Happy Holidays from all of us at Exotic Automation & Supply!

Enerpac MLS-Series

Enerpac New MLS-Series Wheeled Load Skates

November 16, 2021

With a low profile for minimized installation height, Enerpac’s MLS-Series Load Skates are the ideal companion to Enerpac heavy lifting equipment for heavy machinery moves where smooth and precise movement

Parker-Fast-Tite

New Parker Fast & Tite Ball Valves

November 16, 2021

Parker’s new Fast & Tite Ball Valves are a compression style polyporpylene ball valve used in applications such as water filtration, beverage dispensing and vacuum lines. These valves meet FDA

Parker Electrification Webinar

Mobile Electrification – Where Next? Presented by Parker

November 16, 2021

Join Parker Hannifin on Thursday, November 18th at 3:00pm as they discuss how mobile electrification is evolving and predict where the market will head next. The discussion will cover: Potential