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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Mark Your Calendars! MCS 2022

January 12, 2022

The 2nd Annual Motion & Control Summit will be held March 23-24, 2022! The summit is free of charge and will be held virtually, so you can attend from anywhere!

Newsletter - Store of The Month

Lansing is January’s ParkerStore of the Month!

January 5, 2022

This Month Only – Shop our Lansing ParkerStore for Your Chance to Win! All purchases you make at our Lansing ParkerStore in the month of January will enter you to

Holidays Newsletter

Happy Holidays

December 14, 2021

Wishing you peace & joy this holiday season and throughout the new year! Happy Holidays from all of us at Exotic Automation & Supply!

Enerpac MLS-Series

Enerpac New MLS-Series Wheeled Load Skates

November 16, 2021

With a low profile for minimized installation height, Enerpac’s MLS-Series Load Skates are the ideal companion to Enerpac heavy lifting equipment for heavy machinery moves where smooth and precise movement

Parker-Fast-Tite

New Parker Fast & Tite Ball Valves

November 16, 2021

Parker’s new Fast & Tite Ball Valves are a compression style polyporpylene ball valve used in applications such as water filtration, beverage dispensing and vacuum lines. These valves meet FDA

Parker Electrification Webinar

Mobile Electrification – Where Next? Presented by Parker

November 16, 2021

Join Parker Hannifin on Thursday, November 18th at 3:00pm as they discuss how mobile electrification is evolving and predict where the market will head next. The discussion will cover: Potential

MCSummit 2022

How Would You Like to Attend?

November 16, 2021

The 2nd Annual Motion & Control Summit is coming Spring 2022! Please let us know how you would like to attend this year’s MCSummit: Vote Now: In-Person or Virtual Next year’s

Coolest Thing Award

Exotic Automation & Supply Wins 2021 ‘Coolest Thing Made in Michigan’ Honors

November 10, 2021

Exotic Automation & Supply, a Premier Parker Hannifin Distributor, announced today their World’s Largest Hydraulic Power Unit won the Michigan Manufacturer’s Association’s 2021 ‘Coolest Thing Made in Michigan’ award. The Hydraulic Power

Coolest Thing Award

We Won! Coolest Thing Made in Michigan 2021

November 9, 2021

We are very excited to announce, thanks to your votes, our World’s Largest Hydraulic Power Unit won the “Coolest Thing Made in Michigan” Award! This award was the Michigan Manufacturer’s

Haskel H Drive

Haskel H-Drive Hydrogen Driven Gas Boosters

October 14, 2021

Haskel’s H-Drive Hydraulically Driven Gas Boosters are designed to safely handle a wide range of critical, high-pressure gas compression and transfer needs, at high rates and pressures for the most

Parker Support

Parker’s Support Community

October 14, 2021

Did you know that Parker has a community page for members of the public and Parker Hannifin experts to share knowledge and provide support? Everything from blogs to forums to

Baldwin Cabin Air

Baldwin Cabin Air Filters

October 14, 2021

Baldwin’s cabin air filters are designed to remove harmful contaminates and pollutants from the air before they enter the cabin area. Baldwin’s wide product selection ensures a safe & comfortable