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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Parker FEM

Parker Redesigned FEM Quick Couplings

October 14, 2021

Parker’s Quick Coupling Division has redesigned its popular and dependable non-spill product, the 3/8″ and 1/2″ FEM Series Couplings. Updates include increased psi to 5,000, enhanced Corrosion Resistance for Longer

Configurator Resources

Helpful Configurator Resources

October 14, 2021

Interested in configurating a cylinder part number? Looking to cross a NC9 to a 2AN cylinder? Check out Exotic’s new resources page with quick links to all of Parker’s Configurator

Coolest Thing Made In Michigan Hero Image

Exotic Automation & Supply Advances to the Top 10 for the “Coolest Things Made in Michigan” Award

September 20, 2021

Exotic Automation & Supply, a Premier Parker Hannifin Distributor, announced today their World’s Largest Hydraulic Power Unit has advanced to the Top 10 finalist in the Coolest Things Made in

Lubrication Matters

Lubrication Matter – But Do You Know How Much?

September 16, 2021

Did you know over 40% of maintenance costs are related to poor lubrication? For every industry, lubrication is vital to the performance of rotating equipment and SKF lubrication product line

Parker's New V16 Variable Motor

Parker’s New V16 Variable Motor

September 16, 2021

Parker’s new V16 Motor is a new generation of variable displacement, bent-axis motors. The new motors are available in 220 cc and 270 cc and are designed for both open

Fluid Power Forum

Don’t Miss Our Podcast with The National Fluid Power Association!

September 16, 2021

Exotic Automation & Supply’s Safety Product Manager, Doug Webster, was featured in the latest Fluid Power Forum Podcast to discuss how hydraulic safety valves are making machine operations safer &

Coolest Thing Made in Michigan Newsletter

Vote Exotic for the Coolest Thing Made in Michigan!

September 15, 2021

We are happy to announce Exotic made it into the Top 10 of the Coolest Things Made in Michigan! Our World’s Largest Hydraulic Power Unit (pending certification) is capable of

Open House Pospone

Our New Hudson Open House has been Postponed until 2022

September 9, 2021

The safety of our employees, customers & partners is our number one priority. Due to the spread of COVID-19 in Michigan, we have decided to postpone our New Hudson Open

World's Largest Hydraulic Power Unit

Vote for Exotic in the Coolest Thing Made in Michigan Contest!

August 30, 2021

We are very excited to be in the running for the Coolest Thing Made in Michigan Award! Our World’s Largest Hydraulic Power Unit (pending certification) is capable of 4,800 horsepower

FIlter Carts Newsletter

Custom Filter Carts for Hydraulic Systems

August 10, 2021

Exotic Automation & Supply’s Filter Carts provide a convenient, portable mode of off-line filtration, flushing & fluid transfer. The cart’s narrow design makes it the ideal choice to easily navigate

RC Series

Upgraded RC-Series Hydraulic Cylinders

August 10, 2021

Introducing Enerpac’s RC-Series – the next generation of multi-purpose hydraulic cylinders. The new RC Trio range includes a new “Trio” Bearing System for enhanced durability and a new hybrid spring-return

Oil Vapor

Is Oil Vapor Affecting Your Compressed Air?

August 10, 2021

Where does “Oil Vapor” in ambient air come from and how does it affect the quality of your compressed air? In this white paper, Mark White – Compressed Air Treatment