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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Safety Exhaust Valves – Control System Architecture

August 19, 2019

Parker’s P33 Safety Exhaust Valve is designed to safely and reliably exhaust pneumatic energy from the machinery. Learn about the different types of safety valve solutions Parker Hannifin offers here.

Parker’s New Product Guide Featuring Check Valves

August 19, 2019

Parker’s newest product guide is all about check valves! It features check valve definitions, options and common application solutions. Check it out here.

To Replace a Hydraulic Hose, Remember S.T.A.M.P.

August 19, 2019

Do you have a hydraulic hose that needs to be replaced? Follow the acronym S.T.A.M.P. (Size, Temperature, Application, Media and Pressure) to be sure you install a new hose that’s

Opening in Livonia – Fall 2019!

August 19, 2019

Exotic Automation & Supply is coming to Livonia! Opening Fall 2019, our 12th ParkerStore is located conveniently off of I-96 between Stark and Wayne Road and will offer custom made

Exotic’s 24/7 Mobile Hose Doctor Service

August 19, 2019

Need assistance on-site? Exotic’s HOSE DOCTORs are the most relied on hose repair service in Southeast Michigan. We come to your site 24/7 to replace hydraulic / pneumatic hose assemblies!

Safety Exhaust Valve – Control System Architecture

August 12, 2019

Today, safety exhaust valves are designed to ensure fail-safe operation and ensure rapid exhaust of any pneumatic equipment on an e-stop, and they are available in single-channel or two-channel (redundant)

Enerpac’s New E-Pulse Series Pump

July 16, 2019

Enerpac’s new E-Pulse Series Hydraulic Pumps represent the best combination of innovative features and technologies. The pump is ideal for high volume fastening applications where weight is a critical factor.

ACETips – How to Mount a Hydraulic Damper

July 16, 2019

In this video posted by ACETips, you will learn how to mount and adjust a Hydraulic Damper. Click here to watch.

Increase Dump Speeds up to 37%

July 16, 2019

Parker Hannifin’s SG102 is a mid-size dump pump with a large C-type dump valve that combines the best of automatic and manual transmission dump pumps. The Super G weighs up

Parker QuickFit Oil Change System

July 16, 2019

Parker Hannifin’s QuickFit Oil Change System ensures simple oil changing in engine and machine applications. This new system allows for an oil change in 30 minutes or less while eliminating

Breaking News: We’re Coming to Livonia!

July 16, 2019

Exotic Automation & Supply is coming to Livonia! Opening Fall 2019, our 12th ParkerStore is located conveniently off of I-96 between Stark and Wayne Road and will offer custom made

ACE Tip: Essential Data for Sizing Your Gas Spring

June 17, 2019

Properly sizing your gas spring depends on the right data – from ambient temperature to mounting orientation. Identifying these parameters upfront will ensure you get the most out of your