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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

New Product Launch – Parker PM2

April 17, 2019

Parker’s new PM2 is designed to provide a cost-effective means of connecting industrial ethernet for a range of protocols including EtherNet/IP, ProfiNET IO, EtherCAT, Ethernet Powerlink, Modbus TCP and CC-Link

Load Up To 400 Tons With New Industrial Turntables

April 17, 2019

The easy way to rotate heavy loads! Enerpac’s new line of Industrial Turntables facilitate safe repositioning of heavy, oversized loads. The ETT200 and ETT400 Turntables simplify handling, adjustment and precise

Did You Miss Our Industrial Lubrication Webinar?

April 17, 2019

Click here to listen to our Industrial Lubrication Practices webinar playback. In this webinar, we discuss several lubrication concepts and the available equipment needed to provide just the right amount

Customer Appreciation Luncheons Are Back!

April 17, 2019

Thank you for your business! It is truly a privilege to be your motion & control supplier of choice! As a thank you, we are hosting BBQ luncheons at each

You’re Invited! Customer Appreciation Luncheons are Back!

March 29, 2019

Thank you for your business! It is truly a privilege to be your motion & control supplier of choice! As a thank you, we are hosting BBQ luncheons at each

Parker P31/P32/P33 Global FRLs

March 13, 2019

Parker’s Global Series Compact Combo can be configured as a 2 or 3-piece modular mounted particulate filter, regulator and mist style lubricator, built as one configurable part number. The Global

Don’t Miss Our Upcoming Training Classes!

March 13, 2019

We’ve added new courses to our training & development line-up! Click here to view our calendar of classes. All courses are free and filling up fast, so please register today!

Custom Filter Carts for Your Applications

March 13, 2019

Exotic Automation & Supply’s filter carts provide a convenient portable mode of off-line filtration, flushing & fluid transfer. Custom configurations are also available!

How to Select the Right Pneumatic Flow Control

March 13, 2019

When choosing a flow control valve, material, connection type, size, adjustment type, and configuration should be considered. Click here to take a closer look at the factors that affect valve

ACE Controls Miniature Shock Absorbers

March 12, 2019

Miniature Shock Absorbers from ACE are tried-and-tested quality products used in millions of industrial designs throughout the world. They optimize machines in an equally reliable and effective way by decelerating

Lincoln’s Model 1550 Fuel Transfer Pump

March 12, 2019

Lincoln’s model 1550 fuel transfer pump quickly delivers diesel, kerosene or mineral spirits from both mobile and stationary tanks. Its durable cast-iron housing, long-life, low-friction valves, special seal design, UL-listed

Learn the Basics of Lubrication in our Upcoming Webinar!

February 19, 2019

Moving Parts on your machinery & equipment require proper lubrication to maximize up-time and ensure long life. We will be hosting an Industrial Lubrication Practices Webinar on Thursday, March 28th