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West Michigan Rubber is Now Part of Exotic Automation & Supply!

October 21, 2025

We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Enerpac Cylinder Selection Guide

January 15, 2025

What features and factors are important when selecting the right hydraulic cylinder? In this guide, Enerpac reviews cylinder basics, types of cylinders, cylinder components, cylinder features, application considerations & more. Check it

80/20 Product Selector Tool

January 15, 2025

80/20 offers a wide range of product options so you can get the exact profile or part you need to complete your project to your specific requirements. Their Product Selector

Parker Stainless Steel FastSeal Now Available!

January 15, 2025

Parker’s FastSeal is now available in Stainless Steel! FastSeal is new technology that allows you to make fast, easy ORFS connections without the need to flange or braze your hydraulic tubing. Save

Highlights of 2024

December 17, 2024

From all of us at Exotic, we wish you joy, peace and happiness during this Holiday season and throughout the new year! Please note, Exotic will be closed on Tuesday, December 24th, Wednesday, December

Motion & Control Insider Monthly – Answers

December 17, 2024

Monthly Brain Teaser Answers: May Answer: 40 squares April Answer: C March Answer: 30. Take the first number in a row, mulitply by two and you get the

Accessories for 80/20 Aluminum Framing

November 19, 2024

80/20 offers several accessory options to customize your aluminum framing including colored t-slot covers, lighting, storage bins, tool hangers, wire management & more! Learn more here.

SKF Progressive Lubrication Systems

November 19, 2024

SKF Progressive Lubrication Systems provide continuous lubrication as long as the pump is in operation. Once the pump stops, the pistons of the progressive metering device will stop in their

New Parker Gold Cup Sizing Tool & References

November 19, 2024

Parker Hydraulics has launched a new website with a sizing tool to help you identify the best fit pump and motor for your application. The site also features tutorial videos, success stories,

Parker Pneumatic Flow Control Valves

November 19, 2024

Parker’s line of Pneumatic Flow Controls offer precise adjustments, accuracy, and compactness to meet any application. Pneumatic flow controls are available in composite, brass, nickel plated brass, and stainless steel and

A Weldless, Threadless Way to Join Pipe & Tube

November 19, 2024

The PYPLOK® connecting system is a weld-less, thread-less way to join pipe. Using a portable, hand-held installation tool, couplings are cold worked and permanently compressed onto the piping, forming a permanent leak-tight

Happy Thanksgiving!

November 19, 2024

Happy Thanksgiving from all of us at Exotic Automation & Supply! This season and always, we are thankful for you and wish you and your family a Happy Thanksgiving! In observance

Air Audits from Exotic Air Systems

October 17, 2024

Do you know how clean your system is? An air audit is a valuable process for industries relying on compressed air systems, offering insights that lead to better efficiencies, cost savings