Search Results: Day: October 21, 2025

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We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!

Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!

West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.

The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber

Custom Engineered Solutions

Exotic’s Engineering Team designs, builds, tests & delivers custom engineered systems ranging from hydraulic power units to manifolds & skids. With state-of-the-art technology, extensive product knowledge and expert engineers, we are

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Meet our Store Representatives

Our Retail Store Reps are here to assist you at all of our 19 locations! From custom made hose assemblies to lubrication to pneumatics, our Store Representatives are trained to help

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Perma Case Study: Pump Applications

Challenges of Pump Lubrication: Pumps are often operated under extreme conditions, subjecting individual components to special wear. Many lubrication points can only be accessed using extreme protection measures (safety gloves and protective masks).

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