This season and always, we are thankful for you and wish you and your family a Happy Thanksgiving! In observance of Thanksgiving, Exotic will be closed on Thursday, November 27th & Friday, November 28th. Have a safe & happy Holiday!
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West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!
Select the correct air pollution control system! Almost every industrial process generates airborne particulate in the form of dry particles, fumes, vapors or mists. These contaminates can lead to an unsafe work environment if not properly controlled. In Parker’s interactive map, click on each of the equipment options shown throughout the interactive facility floor plan to find Parker’s solutions for industrial dust collection and mist collection applications.
Parker Hannifin offers a wide range of Electromechanical solutions designed to fit your applications. Whether your project demands miniature precision for groundbreaking technologies or large-scale functionality such as overhead gantries for the factory floor, Parker Electromechanical components are designed for simple, fast, and easy integration!
Join us Thursday, November 13th from 2:00 – 3:00pm for a webinar hosted by Kaishan!
This webinar explores how VFDs can enhance energy savings in compressed air systems. It also address key challenges such as pressure control, system stability, and maintenance costs, offering practical insights drawn from extensive experience with mechanical contractors, equipment reps, and utilities. This session simplifies complex concepts into clear, actionable advice. It will spotlight benefits and pitfalls, including strategies for managing multiple VFDs and minimizing unexpected expenses. Learn more and register here.
What happens when reliable industrial motion control is combined with the simple operation and reconfigurability of a linear actuator? A unit that gives your application a new type of quality with every movement – fast & energy-saving, fully automatic, precise and powerful! Learn more here.

Parker 09 Series Motor Product Obsolescence
January 22, 2018
Parker streamlined their product offering and discontinued the 09 Series Hydraulic Motor. These products include the following prefixes: 09A-, 09S-,09SP-. Contact us for alternative product solutions.

Exotic Automation Appointed Distributor for SKF & Lincoln Lubrication Products
January 4, 2018
The new partnership will expand Exotic Automation & Supply’s lubrication product offering. December 12, 2017 – Farmington Hills, MI: Exotic Automation & Supply, a leading manufacturer and distributor of automation

Exotic is now an SKF / Lincoln Distributor!
January 4, 2018
Have you heard? Exotic Automation & Supply is now an authorized distributor for SKF and Lincoln lubrication products. The SKF name is widely-known for providing the most complete portfolio of

Parker Transair Advanced Pipe Solutions
January 4, 2018
Fast, flexible, and easily modified, Transair is the ideal aluminum pipe system for compressed air, vacuum, and inert gas applications. Durable and corrosion-resistant, Transair’s lightweight construction outperforms traditional piping systems.

Parker Adds 187 Hose to the GlobalCore Family
January 4, 2018
Parker’s Hose Products Division announced the launch of 187 hose to the GlobalCore family. The 187 Hose provides 1,000 psi constant working pressure, is available in sizes -16 through -48

Need a Hose or Fitting? Let Hose Finder Help!
January 4, 2018
Just Register, Download & Go! Parker’s HoseFinder mobile device application allows you to search the entire catalog of products from Parker’s HPD, IHP and PFD Divisions quickly and efficiently. Narrow

Meet our Fluid Connector Business Unit Manager!
January 4, 2018
Mike Chapman is Exotic Automation & Supply’s Fluid Connector Business Unit Manager. Mike works as a liaison between Exotic’s Account Managers and Parker Hannifin’s Fluid Connector Divisions to provide customers

Trainings for the 4th Quarter!
October 17, 2017
New Training Locations! We have extended our training & development schedule to now offer courses at 4 of our locations – Ann Arbor, Farmington, Lansing & Shelby Township! Classes are

Please Visit us at our Shelby Open House!
October 17, 2017
Please join us as we celebrate the opening of our Bent Tube Assembly Facility at our Shelby Township branch! Our customer’s demand for bent tube assemblies has grown over the

Linear Motor Solutions from Parker Electromechanical
October 16, 2017
What is a linear motor? At its core, a linear motor is a rotary motor that has been unwound and laid out flat. It allows for coupling of the motor

Barksdale BPS3000 Electronic Pressure Switches
October 16, 2017
Barksdale’s BPS3000 Electronic Dual Pressure Switches combine three discrete components (dual pressure switch, pressure transducer, and digital pressure gauge) into one compact package. The BPS300 is available in three configurations:

Parker Introduces New EC02 Digital Electronic Control Module
October 15, 2017
Parker’s Hydraulic Pump and Power Systems Division unveiled its newest device, the EC02 Digital Electronic Control Module for GOLD CUP® pumps. With unrelenting performance and reliability, the EC02 has the