This season and always, we are thankful for you and wish you and your family a Happy Thanksgiving! In observance of Thanksgiving, Exotic will be closed on Thursday, November 27th & Friday, November 28th. Have a safe & happy Holiday!
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West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!
Select the correct air pollution control system! Almost every industrial process generates airborne particulate in the form of dry particles, fumes, vapors or mists. These contaminates can lead to an unsafe work environment if not properly controlled. In Parker’s interactive map, click on each of the equipment options shown throughout the interactive facility floor plan to find Parker’s solutions for industrial dust collection and mist collection applications.
Parker Hannifin offers a wide range of Electromechanical solutions designed to fit your applications. Whether your project demands miniature precision for groundbreaking technologies or large-scale functionality such as overhead gantries for the factory floor, Parker Electromechanical components are designed for simple, fast, and easy integration!
Join us Thursday, November 13th from 2:00 – 3:00pm for a webinar hosted by Kaishan!
This webinar explores how VFDs can enhance energy savings in compressed air systems. It also address key challenges such as pressure control, system stability, and maintenance costs, offering practical insights drawn from extensive experience with mechanical contractors, equipment reps, and utilities. This session simplifies complex concepts into clear, actionable advice. It will spotlight benefits and pitfalls, including strategies for managing multiple VFDs and minimizing unexpected expenses. Learn more and register here.
What happens when reliable industrial motion control is combined with the simple operation and reconfigurability of a linear actuator? A unit that gives your application a new type of quality with every movement – fast & energy-saving, fully automatic, precise and powerful! Learn more here.

New! Enerpac High Tonnage Cylinders
July 17, 2017
Enerpac’s next generation of high tonnage hydraulic cylinders were released this week and have been upgraded with many new features: Nitrocarbourization: This heat treatment transforms the outer layer of steel.

Explosion Proof Motor Classifications by Hazardous Location
July 17, 2017
Confused by the array of explosion-proof classes, groups, divisions, and codes? This new technical brochure will explain what you need to know when specifying motors or other electrical equipment for

Graco LubePro Series Pump
July 17, 2017
As a hard-working professional focused on ensuring your production lines keep moving and your operating costs are reduced, automatic lubrication should be an essential part of your machine maintenance. Without

New Website for Parker Tracking System (PTS)
July 1, 2017
This month, Parker announced the launch of their new PTS (Parker Tracking System) website. The website serves as a comprehensive information source for their innovative component-tagging and asset management solution.

Exotic is Now a Barksdale Authorized Distributor!
July 1, 2017
We are proud to announce that Exotic Automation & Supply is now an exclusive distributor for Barksdale Control Products. For over 65 years, Barksdale has been a leading provider of

Enerpac’s New Jack-Up Systems
July 1, 2017
Enerpac’s new Jack-Up Systems provide a new solution for lifting, lowering and holding heavy loads. The multi-point hydraulic lifting system uses an incremental stage-lifting principle. The lifting frame of each

Join us at one of our Summer Open Houses!
June 16, 2017
Please join us at one of our branch open houses this summer! Why attend? BBQ, Giveaways & enter to win the grand prize – a Bose speaker valued over $300

Parker Phases Out F12-150 Hydraulic Motors
June 1, 2017
Parker Hannifin Hydraulic Power Division has announced the phase out of the F12-150 product line. The new F12-152 will be it’s replacement and offers smaller overall dimensions, lighter weight, increased

Our New Lansing Location is Now Open!
June 1, 2017
You spoke, we listened! We are proud to announce our Lansing ParkerStore has moved and expanded! Located minutes off of US-127 by I-96, the new store provides you with larger

Try Parker’s New Servo Motor Drawing Tool
May 1, 2017
If you are a current user of Parker servo motors and gearheads or are interested in specifying them for an application, this new tool will produce the drawings you need

24/7 Hose Doctor Services
May 1, 2017
Up-time is everything which is why our 24/7 Hose Doctor service comes to your site to replace hoses on the spot! From Comerica Park to Michigan’s freeways, Exotic’s Hose Doctors

Michigan’s Exotic Automation & Supply Acquires Indiana Parker Distributor Sidener Engineering
April 3, 2017
The acquisition positions the combined companies for fast-track growth in the fluid power, hydraulic, pneumatic, safety, and automation markets. April 1, 2017 – Farmington Hills, MI and Indianapolis, IN: Exotic