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West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!
Select the correct air pollution control system! Almost every industrial process generates airborne particulate in the form of dry particles, fumes, vapors or mists. These contaminates can lead to an unsafe work environment if not properly controlled. In Parker’s interactive map, click on each of the equipment options shown throughout the interactive facility floor plan to find Parker’s solutions for industrial dust collection and mist collection applications.
Parker Hannifin offers a wide range of Electromechanical solutions designed to fit your applications. Whether your project demands miniature precision for groundbreaking technologies or large-scale functionality such as overhead gantries for the factory floor, Parker Electromechanical components are designed for simple, fast, and easy integration!
Join us Thursday, November 13th from 2:00 – 3:00pm for a webinar hosted by Kaishan!
This webinar explores how VFDs can enhance energy savings in compressed air systems. It also address key challenges such as pressure control, system stability, and maintenance costs, offering practical insights drawn from extensive experience with mechanical contractors, equipment reps, and utilities. This session simplifies complex concepts into clear, actionable advice. It will spotlight benefits and pitfalls, including strategies for managing multiple VFDs and minimizing unexpected expenses. Learn more and register here.
What happens when reliable industrial motion control is combined with the simple operation and reconfigurability of a linear actuator? A unit that gives your application a new type of quality with every movement – fast & energy-saving, fully automatic, precise and powerful! Learn more here.
We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber
DESTACO has developed a set of Product Sizing Tools to help you determine the right product for your application. By answering a series of questions, the Product Sizing Tool will narrow DESTACO’s offering of products down to the top results of the right series and sized product.
To provide clean, dry, oil-free compressed air there are ten primary contaminants that must be treated. Access Parker Hannifin’s Food and Beverage Interactive to watch the compressed air contamination and its sources video, learn about all 10 contaminants and explore featured applications.
Exotic Air Systems works with virtually all industries to service and install new rotary screw air compressors. Kaishan offers a variety of air compressors for industrial and commercial use. Their Rotary Screw Air Compressor models are relied upon for their efficiency, safety & stability and low operation costs. Learn more here.
Exotic offers the complete range of Parker Parkrimp crimping machines, allowing users to efficiently create factory-quality hose assemblies at their facility. The system includes Parkalign for precise fitting alignment, a bottom-loading design for easy hose handling, color-coded dies for quick identification, and durable construction for long-lasting performance. Learn more here.
Did you know? In-stock orders received by 4:00pm EST ship same day!
Our warehouse is stocked with over $25M in inventory to support you! This is just one of our commitments to ensure you receive the products you need as quickly as possible.
Contact us today to learn more!


Video: How to Mount a Hydraulic Damper
August 14, 2017
Check out this quick 3-minute video from ACE Controls to learn how to properly and safely mount a hydraulic damper. Whether used as drive compensation or safety elements, the retraction

Visit us at the Advanced Manufacturing Expo in Novi
August 14, 2017
Exotic Automation & Supply will be exhibiting at the 2017 Advanced Manufacturing Expo, August 22nd in Novi, MI. The Advanced Manufacturing Expo was designed to accelerate growth with local manufacturing
24/7 Hose Doctor Service
July 17, 2017
Down Machine? Leaky Hose? Our 24/7 Hose Doctors come to you! Contact us today at 844-FIX-HOSE.

New! Enerpac High Tonnage Cylinders
July 17, 2017
Enerpac’s next generation of high tonnage hydraulic cylinders were released this week and have been upgraded with many new features: Nitrocarbourization: This heat treatment transforms the outer layer of steel.

Explosion Proof Motor Classifications by Hazardous Location
July 17, 2017
Confused by the array of explosion-proof classes, groups, divisions, and codes? This new technical brochure will explain what you need to know when specifying motors or other electrical equipment for

Graco LubePro Series Pump
July 17, 2017
As a hard-working professional focused on ensuring your production lines keep moving and your operating costs are reduced, automatic lubrication should be an essential part of your machine maintenance. Without

New Website for Parker Tracking System (PTS)
July 1, 2017
This month, Parker announced the launch of their new PTS (Parker Tracking System) website. The website serves as a comprehensive information source for their innovative component-tagging and asset management solution.

Exotic is Now a Barksdale Authorized Distributor!
July 1, 2017
We are proud to announce that Exotic Automation & Supply is now an exclusive distributor for Barksdale Control Products. For over 65 years, Barksdale has been a leading provider of

Enerpac’s New Jack-Up Systems
July 1, 2017
Enerpac’s new Jack-Up Systems provide a new solution for lifting, lowering and holding heavy loads. The multi-point hydraulic lifting system uses an incremental stage-lifting principle. The lifting frame of each

Join us at one of our Summer Open Houses!
June 16, 2017
Please join us at one of our branch open houses this summer! Why attend? BBQ, Giveaways & enter to win the grand prize – a Bose speaker valued over $300

Parker Phases Out F12-150 Hydraulic Motors
June 1, 2017
Parker Hannifin Hydraulic Power Division has announced the phase out of the F12-150 product line. The new F12-152 will be it’s replacement and offers smaller overall dimensions, lighter weight, increased

Our New Lansing Location is Now Open!
June 1, 2017
You spoke, we listened! We are proud to announce our Lansing ParkerStore has moved and expanded! Located minutes off of US-127 by I-96, the new store provides you with larger

