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West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!
Select the correct air pollution control system! Almost every industrial process generates airborne particulate in the form of dry particles, fumes, vapors or mists. These contaminates can lead to an unsafe work environment if not properly controlled. In Parker’s interactive map, click on each of the equipment options shown throughout the interactive facility floor plan to find Parker’s solutions for industrial dust collection and mist collection applications.
Parker Hannifin offers a wide range of Electromechanical solutions designed to fit your applications. Whether your project demands miniature precision for groundbreaking technologies or large-scale functionality such as overhead gantries for the factory floor, Parker Electromechanical components are designed for simple, fast, and easy integration!
Join us Thursday, November 13th from 2:00 – 3:00pm for a webinar hosted by Kaishan!
This webinar explores how VFDs can enhance energy savings in compressed air systems. It also address key challenges such as pressure control, system stability, and maintenance costs, offering practical insights drawn from extensive experience with mechanical contractors, equipment reps, and utilities. This session simplifies complex concepts into clear, actionable advice. It will spotlight benefits and pitfalls, including strategies for managing multiple VFDs and minimizing unexpected expenses. Learn more and register here.
What happens when reliable industrial motion control is combined with the simple operation and reconfigurability of a linear actuator? A unit that gives your application a new type of quality with every movement – fast & energy-saving, fully automatic, precise and powerful! Learn more here.
We are happy to announce West Michigan Rubber is now part of the Exotic Automation & Supply family!
Our mission has always been to provide you with with top-tier support, quality product solutions and outstanding service levels. This will only be maximized with the additional level of support and resources added by welcoming West Michigan Rubber to the Exotic Automation & Supply family!
West Michigan Rubber & Supply Co. was founded in 1955 as an industrial supplier of hose & rubber products. The Muskegon-based company is an authorized Parker Hannifin fluid connector distributor and offers custom made hose assemblies on-the-spot at their retail ParkerStore location.
The joining of West Michigan Rubber with Exotic Automation & Supply, effective December 1st, 2025, will result in a network of 19 retail store locations throughout Michigan & Indiana, enhanced service levels, an expanded product offering and more to maximize our support to you!

Pictured above from left to right:
Tom Marino, CEO of Exotic Automation & Supply, Jake Veltman, Co-Owner of West Michigan Rubber and Joe Veltman, Co-Owner of West Michigan Rubber
DESTACO has developed a set of Product Sizing Tools to help you determine the right product for your application. By answering a series of questions, the Product Sizing Tool will narrow DESTACO’s offering of products down to the top results of the right series and sized product.
To provide clean, dry, oil-free compressed air there are ten primary contaminants that must be treated. Access Parker Hannifin’s Food and Beverage Interactive to watch the compressed air contamination and its sources video, learn about all 10 contaminants and explore featured applications.
Exotic Air Systems works with virtually all industries to service and install new rotary screw air compressors. Kaishan offers a variety of air compressors for industrial and commercial use. Their Rotary Screw Air Compressor models are relied upon for their efficiency, safety & stability and low operation costs. Learn more here.
Exotic offers the complete range of Parker Parkrimp crimping machines, allowing users to efficiently create factory-quality hose assemblies at their facility. The system includes Parkalign for precise fitting alignment, a bottom-loading design for easy hose handling, color-coded dies for quick identification, and durable construction for long-lasting performance. Learn more here.
Did you know? In-stock orders received by 4:00pm EST ship same day!
Our warehouse is stocked with over $25M in inventory to support you! This is just one of our commitments to ensure you receive the products you need as quickly as possible.
Contact us today to learn more!


A Solution to Hose Kinks
August 19, 2023
Problem: A customer was having problems with multiple hose kinks on an on-board coolant vehicle application. They were having to stretch and form connections due to the space restraints in

Polyurethane Products from Exotic
August 19, 2023
Since 1963, Exotic Automation & Supply has been designing & manufacturing custom polyurethane products using compression, open and closed casting molding technologies for best-in-class durability and performance. Solutions Include: •

Thanks for Attending Our Summer Open Houses!
August 19, 2023
Thank you to everyone who attended our 2023 ParkerStore open houses at our Traverse City, Noblesville, Marysville and St. Joseph locations! We had a great time seeing you! Our next

Exotic Automation & Supply Welcomes Three New Members to Board of Directors
July 25, 2023
Exotic Automation & Supply, a premier Parker Hannifin distributor, is proud to announce that effective July 1, 2023 three new members have joined their Board of Directors. These three individuals

What is a Rotary Union?
July 25, 2023
Rotary Unions, also called rotary joints, transfer fluid from a stationary supply into rotating machinery, such as a spinning drum heated by oil or chilled by water. Rotary unions allow the

New Enerpac Toolbox Sets for MRO
July 25, 2023
Enerpac recently introduced four new toolbox sets designed for technicians working on industrial maintenance, repair and operations projects. Each set includes premium and reliable Enerpac tools carefully selected to suit

80/20 Helpful Resources
July 25, 2023
With 80/20 you have a lot of options when it comes to planning, designing and building your project. 80/20 University provides resources, videos and tutorials online to answer questions and assist

New Parker Medium Duty Bent-Axis Pump & Motors
July 25, 2023
Parker’s Hydraulic Pump and Power System (HPS) recently introduced the new F10 Medium Duty Bent-Axis Pump and Motor Series. The F10 has the same spherical piston design as the well-known

SKF Single-Line Lubrication Systems
June 21, 2023
Regardless of the application, the principle of single-line lubrication remains the same: a central pump station automatically delivers lubricant through a single supply line to the lubrication metering device. Each

Learn How to Install & Operate Swivel Fittings
June 21, 2023
Swivel fittings are designed to eliminate hose twist and torque that may contribute to premature hose failure. In this video, Parker Hannifin showcases how to choose the correct swivel for your

Download the Parker Fitting Finder App
June 21, 2023
The Parker FittingFinder app helps you easily locate the part number for the fitting you need at your fingertips! Now including competitive interchange, simply enter any part number, and let

Traverse City Open House
June 21, 2023
Thank you to all who attended our Traverse City Open House. It was a great event with over 200 attendees! If you were not able to attend, we hope to

